This service researches the dynamic markets for multimedia content and services delivered via a wireless network to mobile devices. The deployment of next-generation wireless data networks has enabled dramatic new capabilities for delivering rich multimedia content to wireless handsets and other mobile devices. Service providers are quickly deploying video, music and gaming services to capture new revenue opportunities and leverage available bandwidth. Content companies, portals/aggregators, service providers, equipment manufacturers and technology vendors all need to plot careful and informed strategies to navigate this changing landscape.