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Samsung, Sony and Vizio in Tight Race for North American LCD-TV Leadership
by Jonathan Cassell
Editorial Director and Manager, Public Relations
 Competition in the North American LCD-TV market intensified in the first quarter as the battle for the sales lead tightened up between the Top-3 brands, according to iSuppli Corp.
Unit shipments for the region’s leading brands, Samsung Electronics Co. Ltd. of South Korea, Sony Corp. of Japan and Vizio Inc. of the United States, were separated by a mere 0.3 of a percentage point in the first quarter, down from 1.8 points in the fourth quarter.
The three companies are engaged in an aggressive pricing battle as they vie to attract the attention of consumers.
“Following Vizio’s surprise rise to leadership...
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